Making the most out of your door drop marketing campaign

1. Preparation

Planning your campaign in advance allows you to identify potential pitfalls ahead of time and take steps to circumvent them. You need to understand why you are running the campaign in the first place.

Are you advertising a new product or service?

Driving traffic to your store or website?

Promoting a local event?

By setting a measurable goal at the very start of your campaign, it is easier for you to quantify success.

2. Budget

Any marketing strategy costs money and it’s important to understand what your door drop campaign budget needs to cover.

It’s not just the distribution costs, you also have to consider the cost of the printed materials themselves, as well as fees for graphic designers, copywriters, and so on.

Getting this right from the start, minimises the risk of overspending

3. Knowing your audience

Knowing who you want to reach with your door drop campaign allows your distribution partner to target homes more effectively.

If your goal is to reach new customers, their profile will likely be similar to those of your existing clients.

You should consider things like customer proximity, income, household structure (single people, married couples, families, and so on), age, types of housing, and more.

The more specific your profiling, the better chance of a successful response.

4. The right materials

When all is said and done, the success of any marketing campaign hinges on the advertising materials themselves.

At Smart Distribution Solutions, we can get your leaflets, brochures, or catalogues to the right addresses, but those materials are responsible for catching the potential customer’s eye.

5. The right distribution partner

The endgame of any door drop campaign is to get your printed literature to the right audience in a timely manner.

With a professional distribution partner on your side, you have access to demographic data, logistics specialists, dedicated distribution networks, and more.