Effectively using data for targeted campaigns

In our 30+ years of experience, we have learnt that using data to effectively target your campaigns can drastically increase the response rate for your campaign, whilst delivering fewer items.

Knowing your audience

Identifying key demographics such as age, location, income, profession allows you to put together a profile of your target audience. We can then help you to locate more people like them.

Knowing your audience
Locating your audience

Locating your audience

At Smart Distribution Solutions, we have access to databases containing those same key demographics. The defining characteristics of your audience might be earnings, financial situation, earnings, views and attitudes, marital status, or any of hundreds of others. Whatever it might be, our team are able to compile an accurate distribution map on which to base your campaign.

Hand-tailored distribution solutions

The result is a distribution strategy that meets the specific requirements of your campaign.

By using data, we are able to maximise the impact of any door drop promotion.

Get In Touch

For more information regarding the data services we provide and how they can assist you, give Smart Distribution Solutions a call today on 0151 644 9475.

Insight

Insight

Do you know what your perfect customer is like? Using bespoke insight models and profiling tools we help you get a clearer picture of your audience and tailor your marketing campaign accordingly.

Targeting

Targeting

By combining our insight model with our data collection, we can pinpoint key areas where your core audience is likely to live. This allows you to maximise the chance of finding successful leads.

Delivery

Delivery

It all comes down to this: getting your marketing material into your customers’ hands. Again, we offer several options, from Royal Mail and newspaper inserts to door drop campaigns and direct mailing.