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By the numbers: some facts and figures about door drop distribution

15/02/2021 | by

When deciding on the right marketing campaign for you and your business, there are all kinds of conflicting information floating about. You can find as many opinions on the effectiveness of a given marketing model as you can for any other approach, and door drop distribution is no different.

Here at Smart Distribution Solutions, we prefer to deal in facts. As a successful direct marketing business, we are well aware of the efficacy of door drop distribution. However, we also understand that our personal experience could be seen as anecdotal evidence, and will almost certainly be biased towards our favoured distribution medium.

To widen our data, we approached the Direct Marketing Association (DMA), a leading trade organisation for direct marketing professionals like us. They regularly survey both members and their clients to get hard data on current direct marketing trends. Their support and experience in the field is invaluable for any assessment of the benefits of door drop distribution.

This is what we have learned…

Some short, sharp stats

88%

88% of survey respondents say that door drop campaigns have boosted awareness of their product or services

18%

Door drop distribution delivers an estimated response rate of 18%. This compares favourably with direct mail solutions that come in at around 16%

33%

Just under a third of respondents recorded an increase in average door drop response rates over the past 12 months

42%

42% of respondents confirm that door drop campaigns are a key component in their company’s overall marketing strategy

34%

34% of respondents say door drop distribution is very effective. Unaddressed door drop literature rates higher for ROI than online advertising, television, press, and radio.

A unique opportunity

Door drop campaigns can be tailored to your target demographic better than almost any other method of direct marketing. With the amount of audience data available and the ability to streamline catchment areas down to specific postcodes, you can make your campaign as precise and as targeted as it needs to be.

An integrated marketing approach

Few marketing methods work well in isolation. Door drop distribution is most effective when part of a broader marketing strategy. It complements everything from press advertisements to online and social media pay-per-click ads. It is useful at the start of a campaign to sow the seeds of interest among your target audience and at the end of a campaign to reinforce the message received through other media with a strong call to action.

Get In Touch

We hope these statistics have convinced you of how much an effective door drop campaign can help your business. For more information and a free consultation, contact Smart Distribution Solutions today. Call us on 0151 644 9475 and see what we can do for you.

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