What is Royal Mail Door to Door?
Royal Mail Door to Door is a door drop service whereby the Royal Mail is paid a fee to distribute advertising material to their customers as part of their normal post routes.
Here are some of its benefits…
leaflet distribution
Campaign literature delivered through the Royal Mail Door to Door service is in the hands of experienced postal workers across the country. These door drop campaigns are conducted as part of their regular postal route, putting your flyers, catalogues, brochures, and more through people’s letterboxes along with their mail. The British postal service is considered among the finest and most secure in the world, so you can be sure your marketing literature will get to where it needs to be.
Local and national campaigns
The Royal Mail has a nationwide reach, making this service particularly attractive for any company running a campaign across the UK. Even at a more local level, the Royal Mail’s infrastructure of central depots means that targeting your literature to reach a certain catchment area is possible.
Exclusive access
Of course, Royal Mail provide this service to thousands of companies across the country. However, when you take advantage of their door drop service, they offer an exclusivity agreement. This means that they will not post any literature from competing businesses at the same time as yours.
A cost-effective option for larger campaigns
Royal Mail leaflet distribution guarantee a full coverage of your catchment area – including places like blocks of flats and nursing homes, which regular distributors cannot always access. Furthermore, if you’re planning a long-term campaign requiring a regular rotation of leaflet distribution, we can arrange an attractive discount for you.
Targeting
By combining our insight model with our data collection, we can pinpoint key areas where your core audience is likely to live. This allows you to maximise the chance of finding successful leads.
Planning
Without a proper plan in place, you will fail to make the most from your campaign. From the perfect timing, to the ideal location, we create a bespoke distribution plan based on the audience model we have profiled.
