Choosing Your Distribution Area
Your campaign insights will already have shown you some key pointers about your ideal customer. With the right mapping software, you can transpose those insights onto a map, focussing on postcodes where the residents fulfil several of your existing criteria.
For instance: let’s say you provide a high-end product or service – one that your market research suggests is only likely to be taken up by customers above a certain earning threshold. With accurate mapping, you can limit your distribution network to postcodes where the average household earnings are higher than that.
Similarly, if your product or service targets a particular age or ethnic demographic, we can map a distribution route which is more likely to include people from that kind of background.