A tiered approach to targeting
At Smart Distribution Services, we utilise a range of resources to produce the most effective customer targeting solutions in the business.
Knowing your audience
When you partner with Smart Distribution Solutions, your direct marketing campaign becomes part of a fluid process. We work alongside you to establish the characteristics you would expect to find in your ideal customer. Using our well-practised insight models and profiling tools we expand that into broader demographics, maximising your potential audience.
Finding your audience
Here at Smart Distribution Solutions, we specialise in totally anonymised, in line with current GDPR legislation, data. It helps us to pair up your perfect consumer with their real-life counterparts.
Targeting your audience
By combining the insight of our profiling techniques with the sheer expanse of our data services, we can produce a realistic plan of action for your marketing campaign. This covers everything from advertising spend, to marketing hotspots, to new outlets and more. It enables you to get the maximum return on your investment.
Planning
Without a proper plan in place, you will fail to make the most from your campaign. From the perfect timing, to the ideal location, we create a bespoke distribution plan based on the audience model we have profiled.
Mapping
Our mapping service translates to more than just streets to target in a door drop campaign. We can look at retail catchment areas, perfect positioning around local transport links and development works, and so much more.
